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Super Rad
This print was done for the 2010 Toys In The Attic poster show in Minneapolis. This is an annual event where all the proceeds go to the Toys for Tots foundation. The only rules were that the posters...
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Target Gift Cards
Credits: Agency: Target iH CD: Ted Halbert Sr. Art Director: Allan Peters Sr. Art Director: Rob Weaver Art Director: Maddy Hague Writer: Aaron Muther Illustrator: Don Clark
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Spam
. . . Recognition: 2010 : Effie Finalist Client: Spam® Agency: BBDO Minneapolis ECD: Brian Kroening CD: Darryl Kluskowski Sr. AD / Designer: Allan Peters Jr. AD: Kelsey Ciatti Miller Sr. CW: Zaar Taha
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Target: R-Ball Removal
Credits: Sr CD: Ruth Balbach Sr. AD: Allan Peters Sr. CW: Sage Rider
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Jennie-O 2010
As the burger craze keeps getting bigger and bigger, so do Americans. That’s why BBDO and JENNIE-O® teamed up to bring attention to a leaner burger alternative. They did it by converting an...
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Proximity Posters
Recognition: 2009 : AIGA Minnesota 2009 : Adfed MN "The Show" : 2 Silver, 3 Bronze & 2 Merit Credits: Client: Proximity Minneapolis Agency: BBDO Minneapolis ECD: Brian Kroening CD: Chris Henderson...
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Target Branding 2011-14
The concept for this campaign is a simple one: Invite Target's guests into a bullseye playground. I was taught that a good poster should have a surprise at 50 feet, at 5 feet and at 5 inches. This...
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Target: Big Red Basket
Turning right never felt so right. In 1983, a Zamboni started its life, resurfacing the ice at a small arena in South Dakota. After decades of service, the Zamboni was retired and put into storage....
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Logos
Cartwheel: Target's digital coupon app. First Free: A EFCA Church in South Minneapolis. Threshold: The rename + rebrand of Target's most successful owned brand for 22 categories of home products. It...
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Cartwheel Rebrand
Brand Book: Credits: VP ECD: Todd Waterbury ACD: Allan Peters CW: Aaron Muther
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Greatland
Made Right. Made Here. Target had an extremely minimal run of Mens clothing called Greatland. It was all Made in the USA and made with pride. We created an identity that's modular based on branding...
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Target Branding 2015
Target's logo is elegantly simple. One dot. One ring. We created a brand campaign that actively deconstructs this iconic graphic identity. Instead of a static symbol, it becomes a rhythmic pattern,...
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Esquire: The Best New Restaurants
I was asked by Esquire to design the headlines for their "Best Restaurants" Issue. They wanted a classic American feel to them. I took my inspiration from many years of antiquing and collecting....
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